“We took him seriously, but not seriously enough.”
‍

That quote captures the market’s reaction to the scale of Trump’s recent tariff announcements, a sharp departure from the relatively stable global trade environment that has defined the post-WWII era. What we’re seeing isn’t just another policy change; it’s a recalibration of the global economic order. And as always, markets struggle most when uncertainty rises.

In moments like this, it’s important to pause– not panic – and return to the core principles that help long-term investors endure and succeed.

The Real Impact of Tariffs

At their core, tariffs are taxes on imported goods. While they are often discussed as economic levers, on the ground, they come with very tangible consequences. They force businesses and consumers to make difficult trade-offs:

⦁ Absorbing costs, which reduces company profit margins.

⦁ Passing on costs to consumers, which fuels inflation.

⦁ Reconfiguring supply chains, which isa complex, capital-intensive, disruptive process.

But the reach of these tariffs extends far beyond U.S. borders or domestic factories. What’s often missed is how deeply global the supply chains of American brands have become, and how many livelihoods around the world are integrated into that ecosystem.

Take Bangladesh, for example. It now faces a 37% tariff on certain apparel exports to the U.S. This is a major blow to a country where over 4 million workers are employed in the garment sector, producing low-margin clothing for American retailers. These are not just statistics; they represent real wages, families, and local communities at risk.

Or look at Vietnam, where companies like Nike rely on over 500,000 workers to manufacture footwear and apparel. With tariffs now as high as 46%, Nike must decide between higher consumer prices in the U.S., reduced margins, or shifting production; each option bringing its own cost and complexity.

These economies aren’t just trading partners –they’re embedded in the operational backbone of American corporations. Disrupting them disrupts the brands themselves.

This complexity is just as visible closer to home. In the automotive sector, economist Paul Krugman notes: “There is no United States auto manufacturing industry; there’s a North American auto industry.” A single car assembled in Michigan likely includes components from across Mexico and Canada. Tariffs on these intermediate goods act like sand in the gears – raising production costs, delaying capital investments, and ultimately driving up consumer prices.

This isn’t theoretical. It’s structural. And it underscores just how sensitive modern economies are to abrupt geopolitical shifts.

What This Means For Your Wealth Management

In uncertain times, two instincts often emerge:

⦁ Retreat to safety, or

⦁ Try to time the bottom.

But both approaches can do more harm than good.

Yes, the S&P 500 is down 17% from its recent peak (source: Bloomberg, 6 April 2025). And yes, yields on U.S. Treasuries have dropped as investors seek safety. But long-term success isn’t about reacting to noise; it’s about sticking to a process.

Here are three principles worth keeping in mind:

1. Understand What You Actually Own

A well-structured portfolio is more than just “stocks” and “bonds”; it’s a strategy. And each asset class plays a distinct role in that strategy.

⦁ Equities provide long-term growth. Global businesses like Apple, Nestlé, or Saudi Aramco generate revenue across continents and often have the pricing power to weather inflation and economic cycles.

⦁ Cash and Fixed Income, including bonds and sukuk, offer income and stability. While they help cushion volatility, their real value can diminish if inflation runs high.

A well-constructed portfolio is diversified not just across assets, but across purpose. Understanding what you own – and why – brings clarity when markets feel uncertain.

2. Volatility Is Not the Same as Loss

Short-term price swings are uncomfortable, but they’re not losses unless you act on them.

History shows that staying invested during volatile periods is far more effective than trying to time exits and re-entries. For example, missing just the 10 best days in the market over a20-year period can cut your total returns in half (J.P. Morgan Asset Management, 2023).

Take March 23, 2020 – a date worth remembering.

That was when the S&P 500 hit its COVID-era bottom, falling nearly 34% in just over a month. It was also the height of fear and uncertainty:

⦁ Global lockdowns were in full effect.

⦁ Borders were closed.

⦁ Entire industries, from aviation to hospitality, had ground to a halt.

⦁ There was no vaccine or roadmap for recovery; headlines were dominated by rising infections and overwhelmed hospitals.

It felt like the worst was yet to come.

And yet – from that very point – the market rallied more than 50% within just five months. That rebound came long before vaccine approvals or opening of economies.

Many investors missed out on that recovery because they were waiting for "clarity". But markets don’t wait for certainty. They move on expectations, not headlines.

The lesson is clear: Trying to time the bottom often means missing the rebound. Staying invested, and staying disciplined, remains the most reliable approach.

3. Review and Rebalance, Don’t React

In times of heightened stress, smart investors aren’t selling. They're staying the course, anchored by a long-term plan.

But the most disciplined investors? They lean into the moment.

They use these moments to rebalance, systematically adjusting their portfolios when prices move sharply. That might mean trimming areas that have outperformed or adding to assets that are temporarily undervalued.

This isn’t about chasing market bottoms. It’s about courageous discipline – buying quality assets at more attractive valuations, managing risk thoughtfully, and staying aligned with your original goals.

Market downturns are opportunities for those with patience, perspective, and a process.

A Final Thought

Yes, this environment does feel different. But uncertainty is a constant in markets. What changes is the narrative.

As private wealth managers, our role isn’t to predict headlines. It’s to build portfolios that are resilient, avoid costly mistakes, and help you make clear, informed decisions when the world feels noisy.

If you have questions, or simply want a second opinion, we’re here to help.